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About the track

“What It Be” channels classic West Coast hip-hop energy while delivering uncompromising spiritual and social consciousness. The Cause2k positions himself as a modern prophet speaking truth to a world trapped in materialism, false consciousness, and self-destructive behavior patterns. Over an old-school beat reminiscent of 90s California rap, the track attacks the American Dream’s hollow promises while calling for mental, physical, and spiritual liberation. This is conscious hip-hop in its purest form—challenging listeners to wake up from societal programming and recognize the systems designed to keep them enslaved, distracted, and dependent.

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The Message

ENTER HERE

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The Facts

The concept of the “American Dream”—the belief that anyone can achieve prosperity through hard work—has seen dramatic decline in attainability, with economic mobility studies showing that Americans born in 1940 had a 90% chance of earning more than their parents, while those born in 1980 have only a 50% chance. Income inequality has reached levels not seen since the 1920s, with the top 1% of earners now controlling more wealth than the entire middle class combined. Research from Princeton and Northwestern universities concluded that average citizens have essentially zero impact on public policy, suggesting America functions more as an oligarchy than a democracy—supporting the track’s assertion that the system isn’t designed to serve the people it claims to liberate.

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The Sound

The production draws heavily from West Coast rap’s golden era, featuring smooth basslines, laid-back grooves, and crisp drum patterns that create space for complex lyricism. The beat has that signature California bounce—head-nodding without being aggressive, smooth without being soft. Minimal melodic elements keep focus on the vocal delivery and message, with subtle samples and atmospheric touches adding depth without distraction. The mix feels warm and analog, evoking the sound of classic albums from Death Row, Ruthless, and other legendary West Coast labels. It’s production that honors tradition while serving contemporary consciousness, proving old-school aesthetics can still carry urgent modern messages.  

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In Closing

“What It Be” represents the album’s deepest dive into conscious hip-hop territory, refusing to let listeners escape into entertainment without confronting uncomfortable truths. In an era where much mainstream rap celebrates the very materialism and ego-driven behavior this track critiques, it stands as a necessary counterweight—reminding us that hip-hop’s roots lie in truth-telling and community uplift, not just accumulating chains and bottles. The Cause2k positions himself in the tradition of artists like KRS-One, Talib Kweli, and Common, understanding that real influence comes from changing minds, not just moving crowds. This track won’t be everyone’s favorite on a casual first listen, but it’s the one that will matter most to those ready to hear it.

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